They use market conditions or even patents to ensure that they can be the bully,The benefit is in the fact that they can't pay you back You can win a Pulitzer for commentary online now, but only if the place you post your commentary is a significant news gathering site,In order to grow, you either need to sell more to those customers or find new customers
Why? Because they understand that more competition brings more attention, more business, more commerce,It's not easy and it's not always fun, but it's vitally important and it matters When you can launch a blog for nothing and disappear quite easily if it doesn't work, the gravitas is a lot more difficult to find,And it's true, a superstar salesperson might very well be able to sell to an audience that doesn't want to be sold to